ZEN AND THE ART OF PROMOTION

     As bloggers we walk a fine line between self promotion and begging for readers.  

     We start with friends and family, showing them and getting their input.  Then we actually publish a post or two, we share it on Facebook and...???  Now what??

     If the goal is to monetize your blog as well as to inform your reader, that lag in radership can be frustrating and does not put any money back into the project.  

     Step back a moment and ask "how do other creative folks promote their product?"

     Major movie studios spend large amounts of money advertising upcoming movies.  Then as the release date nears, they put the actors, writers and others on the "talk shows" to drive more viewers to the theaters.  

     Authors do things very similarly.  After months or years creating their work they then travel town to town setting up in bookstores signing copies of the book and meeting readers.

     As bloggers we promote on the web via social media.  It will take time to get the word out about your blog.  Patience is truly a virtue in this business.  

     You can search Amazon for books to help with your strategy, I have provided an Amazon search box to the right.