HOW TO START BLOGGING II

     By now I have had this blog running for just about a month, and like most new bloggers, I was struggling to drive traffic to my blog.  

     I had the hope that just because of my writing style and topic that readers would flock to my blog, read my posts, and click on my advertisers.  In my defense, I didn't REALLY think that was all there was to it.  

     I have been involved in business in some form or another for more than 25 years.  As a young man I worked on the edges of the radio advertising world and got to see first hand the effects advertising had on a businesses chance of survival.  I saw how a good ad could drive customers to a business and how placement of those ads was key.

     I also learned that money couldn't buy the most valuable advertising.  Word of Mouth is by far the best form of advertising.  A pleased customer will bring you business for life. but a DISPLEASED customer can have devastating results for a business.

     How do we as online bloggers create that word of mouth?

     The first way is create good content.  There really is no substitute for quality.  If  your reader feels that they receive good value they will tell others.  By the same token, if you offer a bad product or give poor quality, these customers will tell many more people about how bad you are.

     The next way is to reach out to people via social media.  I started with my friends and family on Facebook.  Even with my friends sharing my posts, I only got a few visits.  It was growing, but at a very slow pace.  Being that I am a bit techno--challenged, I did not have an existing Twitter account. So I set up an account for the blog. Within 2 days on Twitter, I had made more contacts than on Facebook, and generated more traffic to the blog than Facebook gave me in a month  I will be exploring other social media and types of paid traffic in other posts

Stay Tuned