PPC

PAY PER CLICK DECLASSIFIED

     When I started this blog, I was truly a novice.  I had no idea what to do or expect and did not know what any of the initials like PPC or SEO meant. I looked into SEO in a previous post. 

     Let's explore PPC.  PPC or Pay Per Click , seems kinda dark and mysterious.  In reality it is very simple.  I have explored it from both sides and will simplify it for you.

     Advertisers go  to places like Google Adwords, create an ad, and choose which words will trigger the ad being displayed.  The advertiser pays for the number of people who "click:" on the ad hoping that a percentage of the clicks will turn into sales.  Depending on the ad it can cost the advertisers a few cents to several dollars for each click.  These advertisers "bid" for placement on the search engine and that is one of the key factors in the cost of the "click".  

     As a site which displays the ads,  our job is to bring targeted traffic to the advertiser by providing content that brings the type of person the advertiser is looking for to the advertisers ads.  In return for this, for each person that "clicks" on the ad, we are paid anywhere from a few cents to a few dollars.  Even if the "click" does not result in a sale.  Remember, the advertiser is counting on a percentage of the clicks to convert to sales and is willing to pay to get the numbers to look at the ad so they make sales according to that percentage.

     So, when you are visiting sites and see an ad that you might be interested in don't hesitate to click it.  Many of the products or services are high quality and may be just what you need.  They may not meet your needs at this time.  Either way , you are helping both the advertiser and the host.