TO SUCCEED IN SALES, SIMPLY TALK TO LOTS OF PEOPLE EVERY DAY. AND HERE'S  WHATS EXCITING -- THERE ARE LOTS OF PEOPLE!

JIM ROHN

     Sales is a numbers game.  Whether you sell cars, houses, or paperclips. it boils down to the number of people you reach versus the number of people that will buy your product.  In the "lingo" this is called you closing ratio.  When I sold used cars my closing ratio averaged 20 to 30 percent.  In other words, I sold 2 to 3 cars to roughly every 10 people I worked with.  Your online closing ratio will most likely be MUCH lower. somewhere in the 1 to 5 percent range.  This means you will need to reach greater numbers of potential customers to make your sales.  

  " How do I do THAT????"  you ask?

ADVERTISE!!!

     Promote you blog/website in a variety of ways to "drive traffic" or draw those potential customers to your site.  Begin by using social media like Facebook, Twitter and the others.  Tell all your friends and relative about what you are doing.  Those things will bring SOME visitors your way.  Remember, only 1 to 5 percent of your visitors will ACTUALLY buy the products you advertise, so unless you have 100s of thousands of friends in your network your rewards will be very low.  So what now??? How do you reach all those people?  

     The first way I promoted this blog was on Facebook.. I started a "fan" page for this blog and Facebook will advertise it on the Sidebar for 5 to 20 dollars a day to expose you to more people anywhere from an estimated 6 to 100 "likes" per day.  You get to decide how many days you advertise and by spending more per day you reach more people.

     We will cover other ways in later posts.  See you next time