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NO ONE CAN UNDERSTAND THE TRUTH UNTIL HE DRINKS OF COFFEE'S FROTHY GOODNESS.
SHEIK ABD-AL-KADIR
Sales is nothing more than offering your customer what they want at a price they will spend. Figuring out what the customer wants is the BIG TRICK. Just don't become so focused on your market that you lose sight of all associated markets that are available
I like coffee. Regular coffee. I remember a few years ago a friend and I traveled from Orlando to Los Angeles. With all the security regulations, we had to be at the airport HOURS before our flight left. We were and are both coffee drinkers so after getting through the security process, we went to find a simple cup of coffee. Many of you are fans of the "coffee boutiques" and can spend several minutes ordering a cup of coffee and that is what they cater to. My friend and I could be best described as two old cowboys and we drink our COFFEE plain. We waited in the line, and when our turn came, the young man behind the couter couldn't understand. He was not prepared for the simple order of a "large black coffee", he kept asking "is that vente or grande????" Fortunately, a young lady was working who was fluent in "cowboy" and she brewed us a pot of plain unflavored coffee. The coffee shops of today cater to a "specific" client and I no longer am that client.
As you build your pages think of the customer base you are trying to reach, and provide what they want. You may also want to set up areas for sub groups of your audience to capitalize on all aspects of your market.
I like coffee. Regular coffee. I remember a few years ago a friend and I traveled from Orlando to Los Angeles. With all the security regulations, we had to be at the airport HOURS before our flight left. We were and are both coffee drinkers so after getting through the security process, we went to find a simple cup of coffee. Many of you are fans of the "coffee boutiques" and can spend several minutes ordering a cup of coffee and that is what they cater to. My friend and I could be best described as two old cowboys and we drink our COFFEE plain. We waited in the line, and when our turn came, the young man behind the couter couldn't understand. He was not prepared for the simple order of a "large black coffee", he kept asking "is that vente or grande????" Fortunately, a young lady was working who was fluent in "cowboy" and she brewed us a pot of plain unflavored coffee. The coffee shops of today cater to a "specific" client and I no longer am that client.
As you build your pages think of the customer base you are trying to reach, and provide what they want. You may also want to set up areas for sub groups of your audience to capitalize on all aspects of your market.
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