MAKING MONEY ONLINE

BRANDING

     Lets play a game.  What is the first thing you think of when you see a duck on TV??  Or a gecko??  These companies have created a marketing strategy that associates their product and brand so that you recognize them immediately.  

     As bloggers how do we create this?  First we have to provide quality content.  We have to provide value to our readers so that they will continue to read.  Sadly knowledgeable content is not enough.  We also have to ENGAGE  the reader and make them care about us as bloggers . 

               In other words We create a BRAND

     For the vast majority of us, the information we provide can be found elsewhere on the web.  Our readers have to feel a kinship with us.  I feel that a good way to do this is let your PERSONALITY come through.  Facts and figures may be necessary  but let your readers come to know YOU  as well.  Your writing style canbe be a reflection of you.  I try not to WRITE so much as TALK to my followers.